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How Small Brands Can do business with Big Distributors

A panel at Bar Convent Brooklyn moderated by Sarah Nagel Sisisky, director of client development at Park Street, advised new brands on ways to find a distributor. The panel featured David Brooks, the corporate brand manager of Blueprint Brands, Jason Griffin, the managing director of Heritage Wine Cellars, and Monique Huston, the national director of spirits at Winebow. Huston expressed the importance of professionalism and recommended that suppliers have a well thought-out-plan for growing their brand before going ahead and introducing their brand to the distributor. Having the support, planning, pricing and expected outcome down is what really impresses her. Griffin highlighted the importance of patience and claimed that the best suppliers to work with are those that have a positive attitude, are understanding, and have the will to make the relationship work. Brooks stated that effective communication is necessary to make the relationship work. These key rules will make it easier for small brands to get noticed by big distributors. Source: Daily Seven Fifty June...

U.S. craft spirits entering a new expansion phase

The Association for Packaging and Processing Technologies (PMMI) reported that craft spirits are growing at a rate close to 30% and have exceeded $3.7 billion in total sales. According to the Brewers Association, craft beer grew at 4% in 2018. Currently, there are over 7,000 active breweries in the US. PMMI claims that while the craft beer category is slowing down, the craft spirits category is entering a new expansion phase. Breweries are making the effort to diversify in order to stand out to consumers. They are introducing spirits at their locations and forming hybrid “brewstilleries”.  Craft producers are offering a variety of items such as roasted coffee, specialty teas, hard teas, hard seltzers, premixed cocktails, and canned liqueurs. Source: Beverage Daily June...

Ruling Expands Wine Shipping Options for Florida Consumers

The National Association of Wine Retailers (NAWR) announced that its members will now be allowed to legally ship wine directly to consumers in Florida with common carriers such as FedEx and UPS. The Florida Department of Alcoholic Beverages and Tobacco reversed a ban on consumers’ ability to receive wine shipments from out-of-state wine retailers and stores. This enables Florida consumers to legally obtain wine shipments from various locations and not just wineries. It gives them access to thousands of imported, small production, rare and collectible wines from other states. Source: Wine Industry Advisor  June ...

IWSR Top 100: World’s Fastest-Growing Spirits

The IWSR Drinks Market Analysis Global Database reported that the spirits category continues to experience great consumer loyalty. The world’s top 100 fastest-growing spirits brands collectively grew by 11% volume compared to total global spirits category growth of 0.8% in the year 2018. In the spirits category, gin experienced the largest gain in global beverage alcohol consumption in the past year. More than half of the brands that are included in the list of fastest growing are soju, baijiu, and Indian whiskey. Source: IWSR June...

Ready-to-drink alcoholic teas are in demand in the US

The health and wellness trend has increased the demand for alcoholic teas in the US. The growing popularity of ready-to-drink alcoholic teas can be attributed to the consumer’s perception that tea is a healthy ingredient added to their alcoholic beverage. According to TTB data, about 20% of new hard tea label applications have come from craft breweries in the past two years. Craft brewers are looking to maximize production and drive volume with the tea flavor category. Cider brands are also looking to increase production of alcoholic teas. Alcoholic kombucha brands like Boochcraft, JuneShine, Flying Embers and Wild Tonic increased nearly 300% in 2018, exceeding 100,000 nine-litre cases. Source: IWSR June...

Hard Seltzer Is Taking Over the Summer

Hard seltzer is alcohol’s hottest trend this summer. Its convenient packaging and light taste have made it easy to market. Hard seltzer is made from malted barley or fermented sugar, is about 100 calories or less and around 5 percent alcohol. Many consumers are opting for hard seltzer as it is a transportable cocktail alternative that is much lower in calories than beer. The alcoholic seltzer market makes up a 2 percent share of the beer market and is growing rapidly. According to Nielsen data, companies such as Bon & Viv, White Claw, and Truly had nearly $488 million in sales in the past year and achieved a 193 percent year-over-year sales growth in April of this year. Source: Fortune June...