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Control State results for August 2019

In August, 9 liter spirits case sales grew by 3.3 percent in control states compared to the same period last year opposite a 4.3 percent comp. Spirits volume grew 3.4 percent a slight slip from 3.5 percent a year ago. Many states had a strong month, exceeding their 12 month trends, including: Alabama, Idaho, Maryland, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Virginia, and Vermont. The Price/Mix for August was 2.4 percent, which remained flat from July’s 2.3 percent. Control State spirits shelf dollars were up 5.4 percent during August while trending at 6.3 percent during the past 12 months. Source: NABCA, October...

Conditionally Approved COLAs

Conditionally approved COLAs have started appearing on some label applications in COLAs online. Please note that conditionally approved is NOT a final status, it requires action on the part of the submitter. The new status was developed to streamline the label approval process by allowing the TTB, under limited circumstances, to propose changes to the information that was entered in COLAs online in order to make it consistent with the label submitted. Once notified via email of the status changes there is a seven day period to review the proposed changes and either accept or decline them. If accepted, the status of the application will automatically change to approved with no further review required by the TTB. If you decline any of the changes or do not respond within seven days the system will automatically change the status to Needs Correction and you will be provided with directions on what needs to be fixed before your COLA can be approved. Source: TTB, September...

Is Hard Seltzer the New Vodka?

While it’s obviously not a perfect analogy, many analysts see Hard Seltzer as the next Vodka. Both vodka and hard seltzer are most commonly consumed with added fruity flavors or in cocktails. They are both “white” and they taste very different than their cousins – whiskey and beer respectively. And most importantly, they trend heavily toward women. The estimate is that 60-65 percent of hard seltzer drinkers are women, bringing new consumers into the category that traditional micro and macro beers have never been able to achieve. Source: Beer Business Daily, September...

Craft Beer added $79 Billion to the Economy in 2018

Even though the explosive growth of the early Craft Beer explosion have seemed to slow in recent years the industry is still producing a massive amount to the U.S. economy last year. Craft beer also account for 559,545 jobs, according to the Brewers association 2018 economic impact report. That is actually a 4 percent improvement over 2017 numbers. The numbers account for workers across breweries, wholesalers and retailers. California represented the largest state in the craft beer segment, generating $9 billion. With Pennsylvania adding $6.3 billion and Texas adding $5.1 billion. New York and Florida rounded out the top five. Source: Fortune, September...

How is the RTD Market Evolving?

Not long ago the Ready-to-Drink (RTD) market was focused almost exclusively on value based offerings and the younger demographic. Recently however, as RTD brands begin to mature, so to have their offerings and their market strategy. New promotions geared around lifestyle led launches, diverse new product development and slick new stylized packaging. As a result the RTD segment is booming. The category’s largest markets are the U.S. and Japan and growing rapidly as a wider and wider demographic is showing their willingness to try RTD brands and products. The rise and acceptance of the canned format, many low calorie and low ABV offerings as well as a focus on natural ingredients with sophisticated flavors are said to be the primary differentiators that have led to the rapid growth. Source: IWSR, September...

Consumers Drink More at Restaurants than Bars

A recent Nielsen survey surprisingly shows that Americans drink more at restaurants than their local watering holes. The new data tracked where Americans are drinking across various on-premise channels over the course of three months this year. Casual dining chains ranked #1 with 55 percent of Americans 21 years old and over drinking there. Second was independently owned restaurants at 38 percent. The real surprise was that sports bars actually ranked 4th with 28 percent of qualified Americans visiting them and drinking. Neighborhood bars were 6th with 22 percent and brew pubs/taprooms ranked 3rd among bars and 8th overall at 14 percent. Source: Beer Business Daily, September...