From Balcones Distilling’s intricate Cataleja Texas Single Malt, showcasing 15 years of commitment to craftsmanship, to Guy Fieri’s bold entry into the malt beverage scene with Flavortown Spiked Fruit Punch, November product releases featured a diverse range of flavors to explore. Below is Park Street’s full product release recap from November 2023.

November 2023 Alcohol Industry Launch Recap

Balcones Introduced Cataleja TX Single Malt

Balcones Distilling marks its 15th anniversary with the unveiling of Cataleja Texas Single Malt, a testament to the distillery’s commitment to crafting unique flavors. The single malt whisky started in Kentucky bourbon barrels and then matured in decommissioned Sherry Solera casks. Aromas are described as brandied figs, smoked paprika, sautéed apricots, and more. The palate unfolds with Medjool dates, cashew butter, cacao nibs, and eucalyptus oil, leading to a bittersweet finish. Available at a suggested retail price of $125, the 118-proof Cataleja Texas Single Malt is offered in select retailers across Texas, California, Illinois, Colorado, New York, and Florida.

“Cataleja Texas Single Malt is one of the most complex and unique whiskies we’ve made,” said Jared Himstedt, Head Distiller at Balcones Distilling. “We each had our own vision of Cataleja, what it might become, and its individual character. Even now that it’s here, it’s more distinctive than we imagined. This process showcases our continued commitment to engaging with our whisky in a meaningful way to create unique, expressive flavors.” (Source)

Guy Fieri Launched ‘Flavortown’ Spiked Fruit Punch

American Restaurateur and Food Network personality Guy Fieri is set to launch a new line of canned malt beverages called Flavortown Spiked in collaboration with Connecticut’s Two Roads Brewing Company. Scheduled for release this November, the first flavor in the lineup is a hard-hitting fruit punch that promises 6 percent alcohol by volume and features colorful cans with a lively sketch of Fieri surrounded by flames, reflecting the energetic personality of the celebrity chef. Flavortown Spiked will be available in six-packs of 12 oz. cans for $12, with more spiked punch flavors and hard teas to roll out in 2024. (Source)

Crown Royal Bottled 30YO Whisky

Canadian whisky producer Crown Royal introduced Crown Royal Aged 30 Years whisky, a second installment in the Extra Rare Series, succeeding the Crown Royal Aged 29 Years from last year. Presented in an elegant cream-colored Crown Royal bag, housed within a golden collector’s box and featuring a bottle with hints of gold and iridescent pearl-like accents on the packaging. The latest offering is distilled in the brand’s unique Coffey still, delighting the palate with notes of orchard fruit and vanilla complementing a sweet and creamy finish.

The limited edition Crown Royal Aged 30 Years is available in select regions, including AZ, CA, DE, FL, GA, IL, LA, MI, OH, PA, TX, and military bases. With a suggested retail price of $499 for a 750-ml. Bottle. (Source)

Jim Beam Introduced Old Overholt Extra Aged Cask Strength Kentucky Rye

Jim Beam Distilling Co. is introducing Old Overholt Extra Aged Cask Strength Rye, a meticulously crafted 10-year-old rye whiskey, in limited quantities nationwide. This unique expression underwent a distinctive aging process in an “Escalator Warehouse,” specifically Warehouse V in Clermont, KY. The 121-proof unfiltered whiskey is a delicate blend of mellowed oak, sweet corn, and vanilla, complemented by warm black pepper and cinnamon-toast spice. It has a rich palate boasting brown sugar and honey flavors, intertwined with hints of leather and charred oak, with a rye spice and vanilla finish. The new whisky expression is priced at a suggested retail price of $99.99 for a 750-ml bottle. bottle at local retailers. (Source)

Sierra Nevada Made Its Debut in the Nonalcoholic Beer Space

Sierra Nevada Brewing Co. announced its venture into the nonalcoholic beer category by releasing its nonalcoholic brew line: Trail Pass IPA and Trail Pass Golden. The two brand-new innovations that will hit shelves this December are perfect for those seeking flavorful, satisfying, non-alcohol options crafted using a maltase-negative yeast strain instead of post-brew alcohol removal. Both brews boast less than 0.5% ABV.

Trail Pass IPA, featuring a blend of Amarillo, Bravo, CTZ, Magnum, and Cascade hops, offers an IPA flavor and aroma with a 35 IBU. On the other hand, Trail Pass Golden presents a light, crisp taste with Centennial, Cascade, and Bravo hops, boasting 15 IBU. Both are now available year-round at a suggested retail price of $11.99 per 6-pack of 12-oz. cans.

Sierra Nevada is expanding its non-alcoholic portfolio with Hop Splash Citrus, an extension of its Hop Splash sparkling water. Infused with Mosaic and Simcoe hops, real grapefruit, and blood orange juice, this zero-alcohol option is priced at $8.99 per 6-pack of 12-oz. cans. (Source)

Join the Thousands of Alcohol Industry Members Who Receive the Park Street Daily Newsletter!


Whoopi Goldberg Reintroduced Her Prosecco Brand

Oscar-winning actress Whoopi Goldberg recently introduced the second edition of her Whoopi Prosecco Superiore DOCG brand, showcasing a bold new aesthetic. This sparkling wine is crafted from organically grown Glera grapes sourced from Asolo, Italy’s hillside vineyards. Presented in a 750-ml bottle that features a vibrant bubblegum pink cage and pull tab, along with playful micro-embossing and debossing details, it provides a fresh and stylish look, complementing a bouquet of fruity and floral aromas with a fresh and robust taste of continuous citrus. The second edition offering is now available at the affordable price of $21.99 with an ABV of 11.5%, accessible through the brand’s official website. 

“Whoopi Prosecco is simple, elegant, and meaningful to me. Because I think you should have a great time, great conversations with your friends, and a great bottle of Prosecco,” Whoopi Goldberg said. “The conversation starts when you put it on the table, because it’s so fantastic. I love hosting gatherings with friends and family – that’s why I created Whoopi Prosecco.” (Source)

Michter’s Set to Release 25-Year-Old Bourbon

Kentucky-based whisky brand Micther’s commemorates being named one of the World’s Most Admired Whiskies with one of its rarest offerings: Michter’s 25-Year-Old Kentucky Straight Bourbon. The 116-proof straight bourbon was distilled from a select mash bill, which then undergoes a unique maturation process for over a quarter of a century in a new charred American white oak barrel. It delivers a different flavorful experience on the palate with molasses, holiday spice, chocolate, smoke-roasted nuts, dried fruits, melted butter, and vanilla finish. The 25-Year-Old Kentucky Straight Bourbon will become available in limited quantities for a suggested retail price of $1,500. 

“This release of the 25-Year Kentucky Straight Bourbon is an outstanding flavor experience without the overly oaked, dusty old whiskey character,” said Michter’s Master of Maturation Andrea Wilson. “It is a wonderful journey with its transition through sweet and savory depth, world spices, dark chocolates, fruit characters and nut oils almost as if you are eating through a box of fine chocolates. It is an exceptional whiskey for an exceptional achievement in the whiskey world.” (Source)

The Rolling Stones Partnered with Socio Ventures to Introduce Crossfire Hurricane Rum

British rock band The Rolling Stones has partnered with Universal Music Group and Socio Ventures to introduce Crossfire Hurricane. This marks the band’s entrance into the gold-spiced rum category with their first-ever release, which takes inspiration from the classic hit single “Jumping Jack Flash.” Crossfire Hurricane rum captures the edgy and timeless spirit of the band with a precisely blended liquid aged for up to five years in charred oak barrels, resulting in a golden-hued rum that boasts a depth of complexity that matches and elevates any cocktail.

“Owning a business with The Rolling Stones is absolutely electrifying. It is an absolute privilege to create this product alongside some of the greatest artists of our time. The band’s vision and enthusiasm for Crossfire Hurricane set us apart and positioned us to redefine the rum category. And you’re all invited to the show,” said John Fincher, Socio Ventures Partner and Crossfire Hurricane Co-founder. (Source)

Influencer Krista Horton Brought Horton Ready-to-Drink Cocktails to Market

Social media content creator Krista Horton, alongside her husband Bryce Horton, announces a collaboration with Florida Caribbean Distillers to introduce Horton Ready-to-Drink Cocktails. The latest venture of the influencer is the release of its coconut rum-based canned cocktail line. The lineup includes Diet Kola, Pineapple Soda, and Lime Soda, each offering a unique flavor profile to elevate any party. The 7% ABV RTD Cocktails are available in a 12-can Party Pack with just 6-7 grams of sugar and 150 calories per can and are offered for a suggested retail price of $43.99 at select retailers nationwide.

“As a longtime-lover of the coconut rum and diet cola pairing, it was a dream to create a ready-to-drink cocktail for people to enjoy without the hassle of mixing a drink,” said Krista Horton, Founder of Horton Ready-to-Drink Cocktails. (Source)


More Resources on Product Trends

Recent Product Launches, Mergers, and Acquisitions

Learn More About Trending Categories

The Top Alcoholic Beverage Categories On The Rise

Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.