September saw several notable product releases showcasing innovation and exclusivity. Glenfiddich introduced its first Limited Edition 30-Year-Old Suspended Time whisky, available through the NFT marketplace BlockBar, while Glenmorangie unveiled A Tale of Tokyo, a single-malt Scotch whisky finished in Japanese Mizunara oak casks. Below is Park Street’s full product release recap from September 2023.


September 2023 Alcohol Industry Launch Recap

Jack Daniel’s Rolls Out Bonded Rye Whiskey

The Jack Daniel Distillery announces its latest release of rye whiskey and the newest addition to its Bonded Series, Jack Daniel’s Bonded Rye Whiskey. The 100-proof whiskey is matured and aged for four years and is made of 70% rye, 18% corn, and 12% malted barley. This Tennessee rye whiskey is offered nationally in a 700-ml bottle for $31.99.

“The Bottled-in-Bond designation on Jack Daniel’s Bonded Rye is another stamp of quality, assuring consumers that every drop of our whiskey is made right here in Lynchburg at the Jack Daniel Distillery with the highest standards possible,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Bonded Rye features our uniquely crafted rye grain bill at 100 proof, delivering a unique and balanced profile that drinkers have come to expect and seek out from our rye releases.”  (Source)

Cameron Diaz’s Avaline Wine Adds A Pinot Noir

The organic, vegan-friendly wine brand Avaline has released its first Pinot Noir, exclusively available on Avaline’s website. The Pinot Noir is made with 100% organic grapes and delivers the notes of fresh-picked cherries and raspberries at the same time. The latest offering is a limited edition and offered for a suggested retail price of $26 per bottle.

“Our goal this fall with Pinot Noir and Red is to bring our community together over wines made for any occasion, whether that’s winding down with friends after a long day or enjoying it alongside a seasonal dinner spread,” said Co-Founder Katherine Power. (Source)

WhistlePig Unveils Alfa Romeo F1 Team Stake Barrel

WhistlePig launched a new Rye Whiskey in collaboration with the motor racing brand Alfa Romeo F1 Team Stake. The Limited-Edition PiggyBack Legends Series: Alfa Romeo F1 Team Stake Barrel is bottled at 96.77-proof and flavored with lychee and oolong tea, with a tropical juicy fruit finish and a bit of spice. The new offering will be available at retailers across the U.S. at an SRP of $49.99 per 750-mL bottle.

“We’re taking our third Legends Series release on a ryed like never before,” said Meghan Ireland, WhistlePig Head Blender. “Our experiments with dynamic aging went full throttle during finishing trials at the Alfa Romeo F1 Team Stake wind tunnel, in turn inspiring new ways to expose barrels to G-forces back at the WhistlePig Farm. The herbal and floral notes of the lychee and tea barrel selected with the team create a new, podium-topping experience for PiggyBack Rye.” (Source)

Glenfiddich Introduces Exclusive 30-year-old Scotch Whisky 

Glenfiddich Whisky, a Willam Grant & Sons-owned brand, has unveiled a limited-edition whisky from its Time Reimagined Collection. The Glenfiddich 30-Year-Old Suspended Time Limited Edition whisky has been matured in a combination of American and European oak casks and presented in a cylindrical black case with a cut-out window. Available through NFT marketplace BlockBar and offered at $1,075 USD for a limited 50 bottles only.

BlockBar’s Jamie Ritchie said he was delighted that the legendary Scotch whisky maker Glenfiddich had chosen to bring its first-ever Limited Edition 30-Year-Old Suspended Time to the platform. “This unique spirit was laid down three decades ago. Today, we are proud to present our BlockBar community with this exquisite single malt in an elegant decanter with a striking black outer display, for a visual experience as captivating as the whisky itself” he said. (Source)

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Empress 1908 Gin Now Unveils Empress Elderflower Rose Gin

British Columbia-based spirits brand Empress 1908 Gin announced the release of Empress 1908 Elderflower Rose Gin in the U.S. market. Empress 1908 Elderflower Rose Gin delivers a rich aroma with exquisite citrus, spice notes, and a hint of sweetness. The 85-proof gin is handcrafted and distilled in copper-pot stills by Victoria Distillers and is available at select retailers with an SRP of $39.99 for a 750-ml bottle.

“We’re excited to take inspiration from our distillery’s home in the ‘City of Gardens’ as well as deep insights into consumer trends using elderflower and rose to create a world-class gin,” said Milestone Brands CEO and Chairman Eric Dopkins. “Our master distiller has carefully balanced an innovative blend of botanicals specifically to make incredible cocktails.” (Source)

Appleton Estate Bottles Vintage 1993 & 2002 Rums

Appleton Estate Jamaica Rum continues to expand its Heart Collection after unveiling its two newest releases, 1993 and 2002. The pot-still rums are the sixth and seventh additions to the collection of rare rums released annually. The 1993 expression delivers a nutmeg and cinnamon aroma, with hints of mint, warm butterscotch, toasted oak, and honeyed vanilla, while the 2002 expression features notes of orange blossoms wrapped with molasses, warm vanilla, medium-roasted coffee, and caramel. Available in select retail stores globally, with suggested retail prices of $300 for 1993 and $220 for 2002.

“Rums aged in tropical climates develop richer, fuller flavors much more quickly than spirits aged at cooler climates, so when you taste a rum aged for over 20 years like our new releases from the Hearts Collection, it’s a really extraordinary experience,” Master Blender Joy Spence. “I had long dreamed of releasing single vintage selections from Appleton Estate, so it’s been amazing to see the warm reception the Hearts Collection releases receive year after year, all around the world.” (Source)

Suerte Tequila Has Released A New Line of Canned Cocktails

Suerte Tequila is making its entrance into the canned cocktail category by releasing its first canned cocktail collection, Suerte’s Premium Canned Cocktails. This month’s releases include three classic flavors: Margarita, Paloma, and Ranch Water. The 7% ABV cocktails feature 100% pure Blue Weber Agave tequila and are sold in 4-packs per flavor for $12.99. It’s currently available at retail shops and liquor stores within Colorado and is expected to go national in 2024.

“We are very excited to introduce three delicious craft tequila cocktails that are perfect for any of our home state’s many exciting year-round outdoor activities, like skiing, hiking, and tailgating (or frankly cozy nights home cooking or lounging on the couch). These cans are yet another way to enjoy tequila, which is my ultimate goal,” said Laurence Spiewak, Suerte’s Co-Founder and CEO. “Suerte has always been innovative. It’s a brand that values a fun yet authentic tequila experience.” (Source)

Sagamore Spirit Introduces Rye-Distillate-Based Amaro

Sagamore Spirits has released its first-ever liqueur, Sagamore Spirit Amaro. This 95% rye-based distillate with herbal botanicals also delivers a note of orange, sarsaparilla, and cinnamon with the baking spice notes. Sagamore Spirit Amaro will be rolling out in select U.S. markets, including California, Illinois, New York, Maryland, Massachusetts, Pennsylvania, Texas, and Washington DC, to both on- and off-premise channels for $29.99 per 750-ml bottle. 

“As distillers, we love experimenting, and developing Sagamore Spirit Amaro was a great opportunity to explore ingredients that would blend perfectly with our whiskey’s signature taste profile,” said Ryan Norwood, Chief Operating Officer at Sagamore Spirit. “Our standards are exacting, so getting it right took time. There wasn’t a playbook for a rye distillate-based amaro, and our goal was to create something that not only tasted great on its own but was tailor-made for rye whiskey cocktails.” (Source)

Glenmorangie Reveals A Tale of Tokyo Scotch Whisky

Glenmorangie Distillery will be dropping its newest innovation to the market, Glenmorangie A Tale of Tokyo, a 92-proof Scotch whisky. This is the brand’s first single-malt Scotch whisky, finished in Japanese Mizunara oak casks, and will be offered for $109 per 750-mL bottle. Glenmorangie’s A Tale of Tokyo has a note of sweet toffee, pepper, bitter cherries, fresh orange zest, almond flakes, and sweet, deep-grained oak.

“I’m lucky to have traveled widely over the years sharing Glenmorangie around the world whilst also gathering new inspiration for whisky creations, and Tokyo has always been one of my favorite places,” said the brand’s whisky creator Dr. Bill Lumsden. “I’m fascinated by the contradictions between its bustling streets and tranquil gardens, ancient and modern buildings, its many sensory experiences, and its culture. My time there over the years made me wonder whether I could capture my experience of Tokyo, and these beautiful intricacies, in whisky form.” (Source)

Breakthru Beverage Group Introduces Sorel Artisanal Liqueur to Four Markets

Breakthru Beverage Group introduces Sorel Artisanal Liqueur in four select U.S. states (Delaware, Illinois, Missouri, and Nevada) and plans for more market launches in the future. The 15% ABV Caribbean-inspired hibiscus liqueur features a note of Nigerian ginger, Brazilian cloves, Indonesian cassia, and nutmeg.

“This partnership with Breakthru has been a long time coming and I am truly grateful for their support over the years,” said Founder Jackie Summers. “Breakthru truly understands Sorel, from its very early West African roots to my launch in New York, and they know how to reach consumers who care just as deeply about our story. I trust that this personal understanding paired with their capabilities, team and strategy will help me grow Sorel into a brand that people around the country know and love.” (Source)


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