Fine wine market grows 234% in 10 years
A new report has revealed the increasing popularity of fine wine over the past decade, highlighting growth of 234%. Commissioned by Cult Wines, a specialist in the acquisition, management and valuation of rare wines, the report by Intelligent Partnership also...
With Better Targeting, Alcohol Brands Bet Big on Digital Annual budgets increase as much as 50 percent
Alcohol brands are stepping up their digital marketing. For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers. But with Facebook...
Craft whiskey lawsuits have ‘uneven’ impact
A spate of lawsuits against a number of self-marketed "craft" whiskeys has had an "uneven" affect on brands, impacting the sales of some and leaving others unscathed, a new report has claimed. A number of lawsuits launched against so-called craft spirit brands in the...
An Insider’s Look at the Craft Distillery Industry
In Start Your Own Microbrewery, Distillery, or Cidery, the staff of Entrepreneur Media Inc. and writer Corie Brown with Zester Daily Contributors explain how you can get started in the craft alcoholic beverage industry, whether you want to start your own microbrewery,...
The Rhyme and Reason of Wine Display
I've often wondered why certain bottles end up in the front of a wine shop. Is it because they're exceptionally good deals or because they're ones that the store owner wants to close out? Are they perennial best-sellers, neighborhood favorites or simply seasonal...
American whiskeys have ‘most momentum’
Technomic’s 2015 Spirits Tab Report showed that while three of the top five fastest selling spirits brands are vodka, the acceleration in American whiskey sales is seeing a shift in market share bolstered by increased popularity for Bourbon, Tennessee whiskey and rye....
The Red-Wine Blends Trend: More Than Just Flashy Packaging
THEY'RE FRIENDLY, they're cheap and they're easy to drink-three very good reasons domestic red blends are some of the most sought-after wines in the market today. Although blended reds aren't new (they've been produced for centuries all over the world) thanks to a...
Whisky-drinking women are ‘strong-minded’
Men think that women who drink whisky are "attention seeking", "strong-minded" and "dominating", according to members of a UK dating website. The research was carried out by Illicit Encounters, a dating website for married people which surveyed 3,000 of its members,...
A five-pack of beer apps to find great new brews
Calling all hop heads, lager hounds and ale wives: put down that pint (just for a moment) and pick up your phone to discover new beers and keep track of your favorites. I often show up at a friend's house with a five-pack. I intend to arrive with a six-pack of a new...