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“Beercation” is a real thing

In an interesting new study, more than 70 percent of beer drinkers have taken a “Beercation”. A Beercation is when Americans have traveled to a destination specifically to sample the alcohol in the region, and it’s on the rise. The top destinations surveyed were France, Germany, California and Italy. This trend has been squarely attributed to the rise in craft and local breweries and wineries. Source: NYPost, September...

Nielsen Spirits Update

Distilled spirits dollar sales were up 5.4 percent in the month of August, which was slightly above the 5.1 percent growth seen over the last 3 months. Across brown spirits, bourbon, Canadian whiskey, and Irish whiskey outperformed the total category, while tequila continued to outperform in white spirits. Total distilled spirits dollar sales also grew by 5.4 percent in the month of August, which was also slightly above the 5.1 percent growth seen over the last 3 months. Volume was up by 3.9 percent as price/mix contributed 1.5 points to overall performance. Brown spirits remained strong, with bourbon, Canadian whiskey and Irish whiskey all posting better than category numbers larger than 8 percent growth. Across white spirits, tequila posted sales growth of 12.3 percent and vodka was up by 1.3 percent. Source: Cowen, September...

The American Craft Spirits Association Launches Digital Media Properties

The American Craft Spirits Association (ACSA) has launched a new digital, bi-monthly publication, Craft Spirits Magazine, and its daily-news companion website, CraftSpiritsMag.com. Craft Spirits Magazine, published six times per year on the web-based Issuu platform, is available to all craft spirits producers and allied professionals across the distilled spirits supply chain. Readers will find a wide range of topics in the pages of Craft Spirits Magazine and on CraftSpiritsMag.com. The cover feature focuses on the craft spirits industry’s number-one legislative priority, securing permanent Federal Excise Tax relief. The issue also includes articles on packaging, formulation, managing a tasting room, distribution and so much more. ACSA CEO Margie A.S. Lehrman says,  “The information and market intel that our members and industry allies are able to access via Craft Spirits Magazine and CraftSpiritsMag.com are nothing short of invaluable. We look forward to helping distillers and industry allies boost their operational and business smarts with every issue of the bi-monthly digital publication and with every click on the website.” To view the current issue and subscribe, click...

NEILSEN numbers for the Month of August 2019

In the 4 week period that recently ended on September 7th, sales for combined beer, total beer, FMB’s and wine were above their 12-week trends while Cider sales fell below their 12-week trend. Source: Cowen, September...

Are Small Cocktails the Next BIG Thing?

Some of New York City’s bars and restaurants are offering drinks in reduced sizes and working smaller cocktails into the mix on menus. A number of on-premise locations are now promoting new “mini” martinis as the next hot ticket in the cocktail scene. The “mini” martini is roughly half the size of a typical martini of 3.5 to 5 ounces. Bar operators say that the trend is being pushed by today’s consumers often wanting a drink in moderation, particularly on weeknights. The upside for establishments is that the smaller drink sizes allow for better margins per cocktail and work great for well established specials like happy hour and other promotions. Source: WSJ.com September...

Number of Breweries Expected to Exceed 9,000 by 2021

According to a recent Brewers Association (BA) report, the number of U.S. breweries is forecasted to expand to 9,200 in just the next two years. There are currently more than 7,600 breweries in the U.S. today. That would be an increase of over 25 percent in just 24 months. BA chief economist Bart Watson predicts the number to fall between 1,900 and 2,400 openings based on BA’s brewery database and TTB permit data. Source: Vinepair September...