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Recent Trends: Wine, Sparkling, Spirits, and Whiskey

For the 13 weeks through October 5, total wine sales increased 0.7%. However, white table wine sales increased by nearly 1%, and pink table wine sales increased by 2.2%. Sparkling wine increased in sales by over 6%, as well as volumes by 4%. On the other hand, sparkling rose sales increased by 19.4%, as well as volumes by 22%. In regards to spirits, sales increased by 5.6% and volumes by 3.5%. On the contrary, whiskey sales increased by 18.6% and volumes by 16.8%. Speaking of whiskey, sales increased by 21% and volumes by 18.2% in a four-week period. Source: Wine & Spirits Daily, November...

Can Microgravity Affect the Aging Process of Wine?

Researchers have started their year-long research project regarding the aging process of red wine. One batch of bottled red wine can be located in the International Space Station while the other batch is located on earth. Researchers want to study how space radiation and weightlessness affect the aging process of wine. The two batches will be compared to one another after 12 months with hopes of developing new wine flavors. Source: Daily Mail, November...

6 Things to Look for on a Wine Label

For a consumer, it is important to include clear basics, defined terms, technical information, green certification, vineyard sources, and the winemaker. Required by law, clear basics should be easily found by a consumer, which includes grape variety, alcohol content, and more. Terms need to be well defined to explain what it means, as well as why it matters. Technical information includes anything regarding the fermentation practices, grape(s), and more. On the other hand, vineyard sources describe where the grapes used for the wine came from. Lastly, the winemaker should always be placed on the wine label, as well as any valuable information regarding their experience. Source: Wine Mag, November...

Spiked Seltzer vs. Beer

Many brands are adding alcohol into flavored fizzy waters, making them hard seltzer. In the past year, hard seltzer has increased by more than 200% in sales. Compared to beers, spiked seltzers tend to have fewer calories, as well as fermented sugars—making them gluten-free. According to U.S. News, most beers tend to run about 150 calories while spiked seltzers run about 100 calories. In regards to carbohydrates, beers run about 15 to 30 grams while spiked seltzers run about 2 grams. Although spiked seltzers seem “healthier” than beers, it is important to drink in moderation disregarding the calories involved. Source: U.S. News, October...

E-Commerce: How to Sell Alcohol Online

Alcohol made a late arrival into the world of e-commerce. With that said, retailers need to build and manage the online presence of alcohol for online shoppers. Due to the visual experience offered to customers, retailers must include detailed images, as well as a clear copy of their product detail page and description. It is also important to include a clear packaging size, price, and pricing format. It can be beneficial to include coupons or promotions as an incentive to consumers, because they are more likely to purchase a different item than usual. Source: Beverage Daily, November...

Wine: The Process of Cold-Soaking

Today, most winemakers use stainless-steel tanks and temperature-controlled wineries to cold-soak the grapes used for their wines. In previous years, the cold weather made the inside of the wineries and tanks cold—resulting in a longer fermentation process. Winemakers use cold-soaking to extract flavors and scents, as well as extract pigments from grapes. This technique minimizes harsh tannins while deepening the color of the grapes. However, producers are in the process of experimenting with dry ice to cold-soak their grapes. Source: Vine Pair, November...