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An American Craft Brewery Boom

Roughly 5,000 new breweries have opened in the past six years in the United States. The fastest growing of the bunch, Tree House Brewery in Massachusetts, produced approximately 40,000 barrels of beer in the past year. The small and independent players in the brewing world range in size from 50 to 40,000 barrels of beer. The list consists of two regional craft breweries, 35 microbreweries and 13 brewpubs. These companies accounted collectively to 170,000 barrels last year and 10 percent of the total craft volume growth. Source: Brewbound.com March,...

Social Media Influences the Premiumization of Alcohol

Consumers are choosing more expensive products, as seen by the increase in premiumization of alcohol products. In recent years, the spirits and alcohol industry reached sales of 253.8 billion dollars, which is a 5.1 percent increase from years prior. A recent report analyzed cocktail trends, gin, whiskey, vodka brands, beer, hard cider, and wine seen on 9,000 social media influencer’s accounts. As seen in the report, mainstream brands work with more influencers and have a wider reach, but craft brands tend to return a higher engagement rate. None other than the younger generation are viewing these posts, and they are the generation that prefers high quality over high quantity of alcohol. Source: Beveragedaily.com March...

Kegged Wines Sweeping the Nation

Kegging and canning wines is the new, greener, and much fresher way to service the wine industry. Wines in kegs are increasingly available in restaurants, hotels, retail stores, and sports and entertainment venues popping up all across the country. The leader in the wine-on-tap distribution is Free Flow Wines in Sonoma Valley, which launched in 2009, and invested two million dollars in kegging and five million dollars in canning. This form of distribution is growing in popularity, with over 250 wineries now kegging their wines, and wine on tap sales growing by 37 percent. Source: WSWA Smart Brief, March...

Wine Value Reaches New Heights

The still and sparkling wine market is expected to grow in volume by 2.15 percent in the next few years. The US continues as the world’s most valuable wine market, reaching 34.8 billion dollars and 318 million cases, followed by France and China. Research predicts that China will overtake France by 2020 as the second most valuable market in the world. Similarly to other alcohol beverage growth, premium wines, priced between 10 and 20 dollars, are predicted to be the biggest driver of value growth for still and sparkling wine. Source: IWSR, March...

Retail Sales on the Rise

After a slight decline, U.S. retail has been on an upward trend in recent months, with a 1.3 percent increase, starting 2019 off in a positive direction. Higher wages and lower unemployment are expected to continue to promote consumer confidence in the year ahead. Reports anticipate that 2019 retail sales will grow between 3.8 percent and 4.4 percent to more than 3.8 trillion dollars. Specifically, grocery and beverage stores are up 4 percent and general online sales are up 6.3 percent. Source: CSA, March...

Shiny & Popular Aluminum Wine Cans Increasing in Sales

Wine in aluminum cans has become increasingly popular due to the convenience factor of on the go enjoyment. Sales for 375 ml bottles have grown 54 percent by value and 35 percent in volume. This tremendous sales increase is due to the younger generation enjoying the convenience factor, as well as moderation of alcohol. These cans have a sleek, shiny, modern, and unique look, with different colors, which of course attracts this young generation of consumers even more. In addition, canned wines are selling out for only eight dollars a can. Source: WSWA Smart Brief, March...