E&J Gallo Winery has added another brand in a trending category to its portfolio with the acquisition LIQS. LIQS is an RTD brand founded in 2013 by Michael Glickman and Harley Bauer, who set out to premiumize the shot category with top-shelf spirits and real fruit juice. The founders built the brand with a focus in on-premise, including outdoor venues such as arenas and festivals.

“Consumers want to enjoy their favorite cocktails now more than ever,” says Britt West, Vice President and General Manager for Gallo Spirits. “With premium ingredients and convenient formats, consumers can more easily enjoy their favorite bartender-quality shots and cocktails  wherever, whenever they want with LIQS.”

Starting this summer, LIQS Cocktail Shots will be available in 4-packs ($9.99 SRP) of spirit-based flavors and beginning September 1, LIQS Cocktails will be available in 1.5L bottles in Margarita, Strawberry Margarita and Mojito.

LIQS joins Gallo’s growing line of spirits brands and innovative formats, including High Noon Hard Seltzer, New Amsterdam Pink Whitney, Rum Haven, and its other recent acquisition, RumChata.

Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.