Breakthru Beverage Group has announced an agreement to purchase Missouri-based distributor Major Brands. The terms of the agreement are yet to be disclosed, though the deal is expected to go through this spring. 

Founded in 1934, Major Brands serves more than 9,000 retail partners and will help solidify Breakthru’s midwestern footprint as the wholesaler looks to expand its influence. Both family-operated businesses, Major Brands will join Breakthru Beverage once the deal is completed and deploy their extensive capabilities to service their suppliers and customers.

“Breakthru’s acquisition of Major Brands now gives one of Missouri’s largest wholesale premium beverage alcohol distributors the added resources and capabilities of Breakthru’s outstanding team,” said Sue McCollum, Major Brands Chief Executive Officer.  “It will strengthen our position in the industry while maintaining our values and commitment to community and culture.”

Already the third-largest wine and spirit distributor in the U.S., the deal strengthens Breakthru’s position in current markets as the company looks to grow its North American footprint and scale its capabilities and business model. 

“We intend to align our family-led businesses, embrace opportunities for innovation and build on Major Brands’ strong service, community, and people-oriented culture to expand our relationships in Missouri,” said Tom Bené, Breakthru Beverage Group President and CEO.

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