Brown-Forman has reached a deal with Vantguard and MG Destilerías to acquire Gin Mare brands, according to an announcement from the companies.
Gin Mare, an ultra-premium Spanish gin, is the product of a partnership between Alfonso Morodo and Antonio Pardo of Vantguard and the Giró Family of MG Destilerías. Founded in 2010, the brand is sold in over 70 countries and has grown to become the largest ultra-premium gin brand in the world according to IWSR.
“Brown-Forman is the perfect partner to bring Gin Mare to more consumers and bartenders around the world while keeping the brand’s commitment to producing a unique, high quality, Mediterranean gin,” said Manu Giró, CEO, and Marc Giró, Master Distiller, MG Destilerías.
Gin Mare is distilled just outside Barcelona and is Mediterranean-inspired, adopting techniques and ingredients that are traditional to the region. Last year, the brand introduced Gin Mare Capri, which is made from the brand’s four principal botanicals along with Italian Bergamot and lemons. Both Gin Mare and Gin Mare Capri will join Brown Forman’s super-premium portfolio upon completion of the deal.
“Gin Mare and Gin Mare Capri are unique gin brands with impressive sales growth and strong distribution in important European markets. They are excellent complements to Brown-Forman’s super-premium portfolio,” said Lawson Whiting, President and CEO, Brown-Forman Corporation. “We believe this exciting acquisition enhances our capacity to deliver meaningful global growth for the long term.”
Gin Mare will join Ford’s Gin as the company’s staple gin brands.