The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


Spiced rum continues to grow in popularity

Spiced rum continues to grow in popularity

For many years spiced rum has been seen as the step-child of traditional rum, occasionally taking a back seat in terms of awareness and consumer awareness. Part of that issue has been that bartenders don’t grab the spiced rum when mixing most cocktails. But the recent...

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Soaring sparkling wine sales

Soaring sparkling wine sales

More wineries are looking to enter the sparkling wine market after seeing double digit growth in the sector over the past 2 years. Wineries are looking to capitalize on America’s growing love of sparkling wine. Champagne and sparkling wine have always been popular for...

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Florida Governor vetoes new liquor law

Florida Governor vetoes new liquor law

In a surprise move this past week Florida Governor Rick Scott vetoed the liquor wall bill and kept the status quo. SB106, which has come to be known as the “Whiskey and Wheaties” Bill has seen much debate from both sides over the past few months. The bill passed...

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Premiumization the new wave of beer growth

Premiumization the new wave of beer growth

Moving forward premiumization will be key for the beer market. Premiumization isn’t as simple as just charging a higher retail price, brands must offer added value, authenticity, brand story and an experience, say industry experts. As the beer market has become more...

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Premiumization the new wave of beer growth

Premiumization the new wave of beer growth

Moving forward premiumization will be key for the beer market. Premiumization isn’t as simple as just charging a higher retail price, brands must offer added value, authenticity, brand story and an experience, say industry experts. As the beer market has become more...

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Hard soda is quickly becoming a hit in the U.S.

Hard soda is quickly becoming a hit in the U.S.

The flavored alcohol beverage (FAB) category goes by many names, most know it as hard soda or alcoholic seltzer, but others have called it alcopops, botanic beer, fruit ales and even malternatives to name a few. By any name, the new segment is growing quickly here in...

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New Washington state liquor laws coming

New Washington state liquor laws coming

The state of Washington reviews its liquor laws yearly for revisions to handle the growing demand in the industry, changing consumer tastes and the movement away from state control on a few key aspects of the sale and distribution of alcohol. Some of the key changes...

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