The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


The NFL will allow spirits commercials in 2017

The NFL will allow spirits commercials in 2017

The National Football League has amended its advertising policy to allow TV commercials for distilled spirits in the upcoming 2017 football season. The NFL decided to revise its guidelines and will now permit up to four 30 second spots per game, allowing no more than...

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Nielsen Spirits Update – June 2017

Nielsen Spirits Update – June 2017

New numbers for May were recently released by Nielsen. Distilled spirits dollar sales were up by almost 4 percent in the past 4 weeks, just slightly below the expected growth rate seen last year. In the brown spirits, bourbon, Canadian whiskey and Irish whiskey...

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Pennsylvania wine sales expand steadily

Pennsylvania wine sales expand steadily

As reported in a previous article, last summer Pennsylvania adopted a change to their liquor law that allowed restaurants, supermarkets and convenience stores in the state to begin selling “takeout” wine. Takeout wine allows retailers with wine-expanded permits to...

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Spiced rum continues to grow in popularity

Spiced rum continues to grow in popularity

For many years spiced rum has been seen as the step-child of traditional rum, occasionally taking a back seat in terms of awareness and consumer awareness. Part of that issue has been that bartenders don’t grab the spiced rum when mixing most cocktails. But the recent...

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Soaring sparkling wine sales

Soaring sparkling wine sales

More wineries are looking to enter the sparkling wine market after seeing double digit growth in the sector over the past 2 years. Wineries are looking to capitalize on America’s growing love of sparkling wine. Champagne and sparkling wine have always been popular for...

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Florida Governor vetoes new liquor law

Florida Governor vetoes new liquor law

In a surprise move this past week Florida Governor Rick Scott vetoed the liquor wall bill and kept the status quo. SB106, which has come to be known as the “Whiskey and Wheaties” Bill has seen much debate from both sides over the past few months. The bill passed...

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