[Updated February 8, 2023]

Gin consumption declined 1.5% last year in the U.S. with the category selling just under 10 million cases. The U.S. spent over $2.9 billion of its retail dollars on the category last year, accounting for 3.0% of the total distilled spirits retail spending in the country.

The top growing brands in the category were led by the likes of Hendrick’s, Aviation and The Botanist, all of which were up double-digits for the year.

The top three markets for gin consumption on a per capita basis were Washington D.C., New Hampshire, and Delaware at 149, 121, and 74 cases sold per 1,000 adults, respectively. We took a closer look at the 2021 data from Beverage Information Group to determine the top ten markets for gin consumption overall based on nine-liter cases sold.

1. California: 1.2 Million Cases

The Golden State represented nearly 12% of the share of gin consumed by the U.S. in 2021.

2. Florida: 757k Cases

The state of Florida saw $310 million in retail spending on gin in 2021, accounting for 4% of the state’s distilled spirit spending.

3. New York: 566k Million Cases

New York City consumed 202k cases of gin in 2021 and the New York-Newark-Edison area was the top metropolitan area in the country for gin consumption.

4. Georgia: 555k Cases

Georgia was the fourth-largest consumer of gin per capita, with over 71 cases consumed per 1,000 Georgians.

5. Texas: 455k Cases

Though it sneaks into the top five, Texas ranked 48th in the country in per capita consumption with only 22 cases consumed per 1,000 Texans.

6. Illinois: 402k Cases

Illinois saw its gin consumption decline by just over 2,000 cases or -0.6% from 2020 to 2021.

7. New Jersey: 396k Million Cases

New Jersey was also in the top ten for per capita consumption at 62 cases consumed per 1,000 adults.

8. Maryland: 313k Cases

Maryland was another state in the top five for gin consumption, with 72 cases consumed per 1,000 adults.

9. Michigan: 283k Cases

Michigan represented the third largest control state in the country for gin consumption in 2021.

10. North Carolina: 279k Cases

Gin consumption in North Carolina declined less than any other control state in our top 10, -1.7% from 2020. 

More state specific data for you: 

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