The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


Premiumization the new wave of beer growth

Premiumization the new wave of beer growth

Moving forward premiumization will be key for the beer market. Premiumization isn’t as simple as just charging a higher retail price, brands must offer added value, authenticity, brand story and an experience, say industry experts. As the beer market has become more...

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Premiumization the new wave of beer growth

Premiumization the new wave of beer growth

Moving forward premiumization will be key for the beer market. Premiumization isn’t as simple as just charging a higher retail price, brands must offer added value, authenticity, brand story and an experience, say industry experts. As the beer market has become more...

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Hard soda is quickly becoming a hit in the U.S.

Hard soda is quickly becoming a hit in the U.S.

The flavored alcohol beverage (FAB) category goes by many names, most know it as hard soda or alcoholic seltzer, but others have called it alcopops, botanic beer, fruit ales and even malternatives to name a few. By any name, the new segment is growing quickly here in...

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New Washington state liquor laws coming

New Washington state liquor laws coming

The state of Washington reviews its liquor laws yearly for revisions to handle the growing demand in the industry, changing consumer tastes and the movement away from state control on a few key aspects of the sale and distribution of alcohol. Some of the key changes...

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The state of Georgia signs new alcohol bill

The state of Georgia signs new alcohol bill

The new alcohol sales bill, signed by Governor Nathan Deal, will allow beer and liquor manufacturers to sell their products directly to consumers from the manufacturing plant. Senate Bill 85 was signed into law on May 8th and will take effect begin September 1st 2017....

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