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PENNSYLVANIA LOOKS TO EXPAND SPIRITS SALES

Senator Gene Yaw proposed a bill to expand spirits sales in the state of Pennsylvania. The proposed bill would allow the number of spirits outlets to increase by opening up spirits sales to beer retailers and grocery stores. David Wojnar, the Distilled Spirits Council VP of State government relations, supports expanding the number of outlets permitted to sell spirits in the state of Pennsylvania as he claims that it would provide greater customer convenience and choice, and also generate additional revenue for the state. Source: Wine & Spirits Daily April...

Still pubs’ could be coming soon to Illinois as legislation to license craft distillers passes state House

A bill pending approval by the Senate would create a license that allows small distillers to self-distribute their product. The legislation also includes an additional license that allows distillers to open up to three different locations where they can serve their in house spirits as well as other alcohol in a pub environment. This legislation will encourage craft distillers to build brand awareness and new revenue streams. Craft distillers in Illinois can potentially double as the state becomes more favorable to do business in than the surrounding states. Source: washingtontimesreporter.com April...

The Future of the Low End

According to IWSR Drinks Market Analysis, the low end’s share total wine and spirits in the US has decreased by -5.6% and -4.5%, respectively, within the past 5 years. IWSR Drinks Market analysis predicts that market share volume for low-end wine will decrease from 30.6% to 26.8% and 20.7% to 18.1% for spirits by 2022. According to Nielsen data, the $11+ segment for wine is doing the best across all price tiers. The $8-$11 segment was down about 1% in sales for the year through March 23 and 4.5% in the $4-$8 segment. Sales of premium and ultra-premium priced spirits were up by 6.7% and 9.1%, respectively. In comparison, sales of value spirits were down just over 3%, and mid-priced spirits were down nearly 1%. Source: Wine & Spirits Daily April...

California Harvest Reaches Two Billion Dollars

In the last year, the value of the California grapes and wineries reached 2.01 billion dollars, which was a drastic increase from the previous high of 1.5 billion dollars. The average price for Sonoma, Napa, Mendocino and Lake Counties was 3,407 dollars a ton of 588,684 tons, which was 26 percent higher than the previous year. These figures were released this past Wednesday, with much anticipation to see the growth in the industry. Source: WSWA SmartBrief April...

Beer on the Rise

Beer is certainly on an upward trend. It is up in dollars and volume, three percent and 0.7 percent, respectively. This bumped beer up to 1 percent in volume, according to the latest IRI, and 11-12 percent volume growth for Flavored Malt Beverages (FMBs). The driving source of this increase is the domestic super premiums, which have been up 15 percent. Imported beer also did quite well, as they were up 7.4 percent. Craft, on the other hand, increased only three percent, and cider only one percent. Source: Beer Business Daily, April...

The Wine Institute Heads to Sacramento

The Wine Institute, which has been located in San Francisco for 85 years and represents about 1,000 wineries, is moving to Sacramento. The reason for the move has to do with being in closer proximity to lawmaking officials, after about 100 bills were passed this past year that affect the industry, consisting of sustainable groundwater, excise taxes, and farm policies. This move will be beneficial for the industry, as the institute realizes the industry is closely related to politics. Source: WSWA SmartBrief, April...

Nielsen Spirits Update

Distilled spirits dollar sales were up 3.8 percent in the month of March, which was slightly below the 6.8 percent growth seen over the last 3 months. Across brown spirits, bourbon, Canadian whiskey, and Irish whiskey outperformed the total category, while tequila continued its rein as the only outperformer in white spirits. Total distilled spirits dollar sales also grew by 3.8 percent in the month of March, which was also slightly below the 6.8 percent growth seen over the last 3 months. Volume was up by 1.8 percent as price/mix contributed 2.1 points to overall performance. Brown spirits remained strong, with bourbon, Canadian whiskey and Irish whiskey all posting better than category numbers larger than 5 percent growth. Across white spirits, tequila posted sales growth of 9.8 percent and vodka was up only 2.2 percent. Source: Cowen, April...
Park Street CEO, Harry Kohlmann at WSWA

Park Street CEO Talks Creating a Brand Blueprint for Expansion

Orlando, FL, March 31, 2019 – Park Street Founder and CEO Dr. Harry Kohlmann on Sunday advised new brands that the creation of a good product, good package and good brand story is not the finish line, rather it’s the cost of entry today. Speaking on a panel at the Wine & Spirits Wholesalers of America’s 76th annual convention, Dr. Kohlmann advised that once a solid brand is created, the supplier should begin to create an expansion blueprint by picking a small test market, figuring out what works, and then expand to more accounts and markets using the same roadmap. “Do the hard work, replicate the blueprint, and then expand it,” he said. Dr. Kohlmann was among a group of industry leaders gathered by the trade organization to discuss pressing distribution topics on a panel titled “Distribution and Brand Building: How to Get to Market and Compete in Today’s Challenging Environment.” The panel, hosted by Breakthru Beverage’s vice chairman Danny Wirtz included: Kristen Bareuther, Managing Director of First Beverage Ventures; Cheryl Durzy, Founder and CEO of LibDib; Ryan Moses, Executive Vice President of Best Brands; and Brian Rosen, President of BevStrat. The experts fielded questions on how to stand-out in a sea of similar SKUs, alternative 3-tier compliant routes to market, finding venture capital, and navigating compliance and state laws. To learn more about the event, visit wswaconvention.org Press Contacts: Crystal Horta Events Manager, Client Development +1 (305) 967 7440 ext 618 chorta@parkstreet.com Emily Pennington Content Manager, Client Development +1 (972) 948 7953 epennington@parkstreet.com For more information, please contact the Park Street team at (305) 967-7440 YouTube: https://www.youtube.com/channel/UCaQze74KkZHaS_caZBTBCZw Facebook:...

An American Craft Brewery Boom

Roughly 5,000 new breweries have opened in the past six years in the United States. The fastest growing of the bunch, Tree House Brewery in Massachusetts, produced approximately 40,000 barrels of beer in the past year. The small and independent players in the brewing world range in size from 50 to 40,000 barrels of beer. The list consists of two regional craft breweries, 35 microbreweries and 13 brewpubs. These companies accounted collectively to 170,000 barrels last year and 10 percent of the total craft volume growth. Source: Brewbound.com March,...

Social Media Influences the Premiumization of Alcohol

Consumers are choosing more expensive products, as seen by the increase in premiumization of alcohol products. In recent years, the spirits and alcohol industry reached sales of 253.8 billion dollars, which is a 5.1 percent increase from years prior. A recent report analyzed cocktail trends, gin, whiskey, vodka brands, beer, hard cider, and wine seen on 9,000 social media influencer’s accounts. As seen in the report, mainstream brands work with more influencers and have a wider reach, but craft brands tend to return a higher engagement rate. None other than the younger generation are viewing these posts, and they are the generation that prefers high quality over high quantity of alcohol. Source: Beveragedaily.com March...