While global wine consumption was significantly impacted by COVID-19 in 2020, it’s expected to see a big bounce back in 2021 and four key trends are likely to drive the market, according to analysis from IWSR.

The shift to E-commerce will continue to benefit wine, which has a 40% value share of the online drinks market.

Another trend expected to carry on from the pandemic is alternative packaging, including both larger formats and smaller packaging, such as cans. 

Wine has also been rediscovered as a staple for off-premise drinking occasions during the pandemic, opening itself to a broader range of occasions.

Of course, with consumers becoming more health-conscious than ever, IWSR predicts organic and sustainable wines will be key drivers of the market for years to come. 

Source: IWSR, January 2021