In this presentation from Bar Convent Brooklyn, Joseph Fredrickson, Owner & Operator of Society Lounge, reveals how emerging categories and spirits brands can find their way into bars. Joseph delves into the importance of price tier considerations how to get on bar menus.


In this presentation from Bar Convent Brooklyn, Luigi Ambrosi, Co-Founder & CEO of Cardenxe, explains why he believes sotol will be the next great spirit to come out of Mexico. Ambrosi discusses what makes the spirit unique how brands can educate consumers to increase the category’s relevance.


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