It is crucial to improve the education of your staff members regarding the wine category. Many customers refer to the recommendations offered by their server to find new bottles of wine to try. A business should provide their employees with the proper training and tools to become certified.
Staff should be invited to proper wine tastings to build a positive team environment and learning experience. An educated employee will allow for an elevated customer experience regarding something as simple as their recommended dish and wine pairing.
Source: Total Food Service, November 2019