
Package design is key to attract today’s wine consumer
Regardless of the widely varied consumer preferences that can be found in the alcoholic beverage industry, one thing is for certain. There are enough available options in the market to satisfy nearly every American of legal drinking age. Label design has become an...

Wine freedom coming to Massachusetts?
A new Bill, House Bill H3891, sponsored by Representative John Lawn Jr. has been assigned to the Joint Committee on Consumer Protection and Professional Licensure to be heard this month. The Bill, if passed, would finally allow the state full access to all of the...

Focusing on consumers is the way forward with DtC wine sales
Just a few short decades ago, the standard pathway to building a successful winery was to build a reputation for quality products and then leverage that reputation into growing wholesale sales through increasing production. Tasting rooms and wine clubs were seen as...

Focusing on consumers is the way forward with DtC wine sales
Just a few short decades ago, the standard pathway to building a successful winery was to build a reputation for quality products and then leverage that reputation into growing wholesale sales through increasing production. Tasting rooms and wine clubs were seen as...

Texas retailer to match Hurricane Harvey donations
Twin Liquors, a retailer based in central Texas, has pledged to match up to $20,000 in customer donations for those affected by Hurricane Harvey. The retailer recently held a flood relief campaign in support of those displaced or affected by Hurricane Harvey over a 10...

Building customer loyalty through experience
The consumer landscape in the food and beverage category has transformed over the past decade to no longer focus on consumption or the food itself but focus on the experience. The experience economy has emerged as part of the evolution of the customer experience. As...

Upcycling trend hits the spirits industry
Upcycling is the act of transforming old or discarded materials into something useful. The practice has grown in popularity in recent years as the green movement has exploded throughout the country and the spirits business is beginning to adopt the trend now as well....

Could Kombucha be the Healthy Alternative to Wine?
Kombucha has recently penetrated the beverage industry and is being considered a healthy alternative to its more alcoholic counterparts. The trendy drink is made by fermenting sweet tea with a “symbiotic colony of bacteria and yeast”, also known as SCOBY. It only...

NZ wine exports hit record high driven by strong US sales
The New Zealand wine industry has continued to prosper, with export values reaching $1.66 billion in 2016. The United States demand for New Zealand wine has steadily increased in recent years and has led it to become the third most valuable wine import after French...