The non-alcohol spirits beverage sector represents one of the fastest-growing opportunities in the drinks industry, yet it remains one of the most complex to navigate successfully. As consumer demand for sophisticated alcohol alternatives reaches unprecedented heights, entrepreneurs are discovering that launching a successful NA brand requires far more than just creating great-tasting products. These Bar Convent Brooklyn 2025 sessions provide essential guidance from industry experts who have successfully navigated these challenges, offering practical insights on everything from initial brand conception and regulatory strategy to the critical importance of industry self-regulation in maintaining category credibility and consumer trust.
What to Consider When Starting a Non-Alcohol Beverage Brand
In this Bar Convent Brooklyn 2025 legal deep dive, Ryan Malkin, Principal Attorney at Malkin Law, cuts through the regulatory chaos of the booming non-alcohol beverage category. Malkin reveals the make-or-break legal distinctions that could save your NA brand from costly mistakes.
How Non-Alcohol Beverage Brands Can Self-Regulate
Marcos Salazar, Co-Founder & CEO of ANBA, addresses the critical need for industry-wide standards and how non-alcohol beverage brands can self-regulate. As health experts debate age restrictions and comparisons to “candy cigarettes,” learn how ANBA is leading the charge for responsible self-regulation while fueling category growth.
5 Steps for Creating a Non-Alcohol Beverage Brand
Jake Mackay, CFO & U.S. GM of Pollen Projects, shares hard-won lessons from launching UK-based non-alcohol beverage brands in the complex U.S. market. Discover how to navigate FDA hurdles, state-by-state quirks, and hidden costs that trip up 80% of imported beverage brands.
More Resources on Low & No-Alcohol
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