Read the full analysis on Shanken News Daily.
Low-calorie and de-alcoholized wines continue to outperform the broader U.S. wine market. According to Impact Databank, low-calorie wines surpassed three million cases last year on double-digit growth. In NielsenIQ channels, non-alcoholic wines rose 12% by volume and 17% by dollar sales in the 52 weeks ending Oct. 3, although alcohol-removed brands still account for less than 1% of total U.S. wine. Trinchero’s Fre leads de-alcoholized wine, Delicato’s Bota Box Breeze leads light wines, and Avaline is the fastest-growing light-wine brand after a national retail push this summer in chains including Kroger, Target and Whole Foods.
Better-for-you wine is officially a segment to keep an eye on. Retailers and on-premise buyers will likely move to give low-calorie and alcohol-removed options dedicated space, especially for holiday hosting and Gen Z and health-conscious shoppers.