American rapper, Flo Rida, has partnered with the CEO of Victor George Spirits, Victor G. Harvey, to build a facility in Fort Lauderdale. Tramar Dillard, known professionally as Flo Rida, will be an equity owner and brand ambassador.
The 13,000-square-foot facility will house a restaurant, lounge, cigar and wine bar, as well as a 4,500-square-foot distillery. It is expected to open in late 2020 or early 2021, but the partnership will kick off with a series of events in February during Super Bowl week.
Victor George Spirits currently produces VG vodka with plans to add whiskey, gin, tequila, and specialty liqueurs.
Source: The Spirits Business, February 2020