Recent trends towards more cocktails and mixed drinks as well as the growth of at-home based mixed drinks have led to steady growth for the liqueur market this past year. The growth in the category is expected to continue with the growing number of millennials expanding their selections and preferring cocktails and mixed drinks compared to previous generations who skewed more towards wine and spirits.
Liqueurs have always been a bartender’s best friend when it came to creating ultimate cocktail and liqueurs are typically the second most used ingredient behind the primary base spirit. Liqueurs are also going through their own flavor diversification that can be found in the craft beer and spirits industries. With so many new flavors available for bartenders and consumers alike it is a great time for liqueurs and for those who love a great mixed drink.
Source: The Spirits Business, July 2017