As the US dollar continues to strengthen on the growing economy American consumers are increasingly seeing foreign alcoholic beverages on their store shelves. From European wines to Mexican beers and spirits, overseas products are finding their way to US consumers.
The US dollar reached a 14 year high in 2016 and is at is strongest point in over a decade. The strength of the dollar makes foreign alcoholic beverages cheaper for US wholesalers to import and distribute. Imports of alcoholic beverages reached their highest point in more than two decades according to the US Census Bureau, at $18 billion in 2016.
Source: WSJ, February 2017