Contact Us Today









Nielsen Spirits Update

Distilled spirits dollar sales were up 3.6 percent in the month of March, which was slightly below the 4 percent growth seen over the last 3 months. Across brown spirits, bourbon and Irish whiskey outperformed the total category and gained dollar share, while tequila continued its rein as the only outperformer in white spirits.

Total distilled spirits dollar sales also grew by 3.6 percent in the month of March, which was slightly above the 3 percent growth seen over the last 3 months. Volume grew 2.3 percent as price/mix contributed 1.3 points to overall performance. Brown spirits remained strong, with bourbon, Canadian whiskey and Irish whiskey all posting better than category numbers well over 8 percent. Across white spirits, tequila posted sales growth of 8.8 percent with Vodka up 2.7 percent and Gin up .5 percent.

Source: Cowen, April 2018