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Breakthru and Allied Beverage to merge in NJ

Recent reports have confirmed that Breakthru Beverage Group has agreed to merge with Allied Beverage in New Jersey. With combined revenues topping $1 billion, the new entity will operate under the name Allied Beverage Group and control roughly 60 percent of the market in the franchise state. The deal is expected to produce economies of scale and provide greater value for the businesses customers and supplier partners. The deal is expected to close by the end of this summer.

Source: Wine & Spirits Daily, July 2017