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Baijui surpasses Whiskey in global value

The global Baijui market has recently overtaken Whiskey as the most valuable spirit by market share according to new data. Baijui now accounts for roughly 37% of total global spirits value, up by 13% from the 2016 Brand Finance Spirits 50 report. Global “value” is calculated based on a number of factors including: business assets that can be bought, sold or licensed and brand valuation. The Baijui market now represents a total value of over $22 billion.

Source: The Spirits Business, March 2017