A valuable asset for driving growth.
Joe Santos
Co-Founder, Brooklyn Gin


US Alcoholic Beverage Market – Overview

As of 2022, the total share of the beverage alcohol category in the U.S. represented almost $260 billion and over 3.4 billion cases sold. Beer/FMB/hard seltzer accounted for 44% of value share, followed closely by spirits at 40% share, and wine at 16% share. In volume terms, beer/FMB/hard seltzer was responsible for over 82% of sales, while spirits and wine accounted for 10% and 8% respectively.

Distilled spirits are the fastest growing of the three categories, with a 2.6% compound annual growth rate (CAGR) over the last ten years. The largest sub-category of spirits is vodka with 28% of cases sold, followed by whiskey with 23%. Tequila and RTDs are increasing their share at the fastest annual pace, up 12% and 53% respectively.

Approximately, 70% of wine cases sold are domestically produced wines and 19% are imported wines. Champagne and sparkling wines make up almost 8% of wine volume.

US MARKET UNIVERSE OF WINE AND SPIRITS

US Wine Sales by Volume 2022

US Spirits Sales by Volume 2022

Spirits Lead Category Growth Over Wine & Beer

The wine and spirits categories both have experienced steady growth since 2011, with spirits leading both value and volume growth rates. The spirits segment volume has grown at a 2.6% CAGR over the last 10 years while revenues outpace this growth with a 3.7% CAGR. The wine segment has also grown steadily at a CAGR of 3.5% over the last ten years in revenues and a CAGR of 0.9% in volume.

US Alcohol Revenues by Category
Billions, USD
Source: Beverage Information Group, Park Street Analyses

US Alcohol Retail Sales by Volume
Millions, 9L Cases
Source: Beverage Information Group, Park Street Analyses

STATE CONSUMPTION BREAKDOWN

Open States account for 81% of wine sales and 79% for spirits, the remainder are sold into control states. The largest markets for spirits are California, Florida, and Texas. The largest markets for wine are California, Florida and New York.

Volume of Spirits Sold in Open & Control States (2022)
Millions, 9L Cases
Source: Beverage Information Group, Park Street Analyses

Volume of Wine Sold in Open & Control States (2022)
Millions, 9L Cases

Source: Beverage Information Group, Park Street Analyses

Open States with Most Spirits Sales (2022)
Millions, 9L Cases

Source: Beverage Information Group, Park Street Analyses

Open States with Most Wine Sales (2022)
Millions, 9L Cases

Source: Beverage Information Group, Park Street Analyses

Control States with the Most Spirits Sales (2022)
Millions, 9L Cases

Source: Beverage Information Group, Park Street Analyses

Control States with the Most Wine Sales (2022)
Millions, 9L Cases

Source: Beverage Information Group, Park Street Analyses

SMALLER BRANDS HAVE BEEN GAINING SHARE

Over the last decade, craft distillers have been gaining an increased share of the overall U.S. spirits market. From 2016 to 2021, craft spirits volumes have grown from 2.6% to 4.9% while values grew to 7.5% from 3.8%.

Craft Distiller Sales as a Share of Total US Spirits Volume and Value (2021)
Source: TTB, ACSA, IWSR, State ABC Boards, State Guilds, Team Analyses

Premium sector increasing exponentially

Over the course of 2021, premium and ultra-tier spirit brands saw significant growth while value and mid-tier brands actually saw a drop from 2020. Part of this 2021 growth represented a return to normal from 2020, where spirits volumes saw their largest jump since 1990 during the pandemic, according to IWSR. Spirits’ share of the total beverage alcohol value pool is predicted to rise from 35% in 2021 to 42% in 2026.

Spirits Price Segment Performance (2021)

Source: Nielsen, Park Street Analyses

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