Delivering high quality images takes more than a simple point and shoot strategy. Conceptual planning before the shoot will reinforce the continuity of the brand’s message through the collection of images. From careful preparation to executing the shoot itself, there are a host of things you should be aware of when attempting to make your brand’s products stand out. 

Good images can be created on a low budget, if you know what you’re trying to accomplish and what to watch for in the process. In the lastest video from Park Street University, Nate Manny, creative director of Westland Distillery, takes viewers through the technical aspects of producing quality brand-driven photography. Manny touches on considerations such as lighting and perspective that one should be mindful of when curating product images.

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