It is increasingly likely that the first time a consumer sees your product will be online where they can’t touch, smell or taste it. For this reason, having a wide variety of high quality images with a consistent style has become a necessary part of the digital marketing toolkit. 

In the latest video from Park Street University, Nate Manny, the Creative Director for Westland Distillery, shares the basics of high-quality brand images and what you should take into consideration before and during each photoshoot. Manny also touches on how the right image can do more than just showcase a product; it can tell the story of your brand, connect with particular lifestyles, and much more.

“A brand communicates its personality and positioning through its imagery,” says Manny. “Every image is an opportunity to build on the brand’s visual storytelling and reinforce the brand’s point of view to consumers.”