The on-premise landscape has fundamentally shifted, and the strategies that drove success even five years ago are rapidly becoming obsolete in today’s challenging hospitality environment. As bars and restaurants navigate economic pressures, staffing challenges, and an overwhelming influx of brand partnerships, the industry is witnessing a critical transformation in how successful relationships are built and sustained. These Bar Convent Berlin presentations cut through conventional wisdom to reveal what truly drives on-premise success in 2025.

The Hospitality Algorithm: A Playbook for On-Premise Success

In a challenging year for the hospitality industry, Nidal Ramini, Advocacy Director – EAA Division, Brown Forman, shares his playbook for on-premise success.  Discover the Hospitality Algorithm, a set of rules designed to drive success by prioritizing culture over accolades. Nidal breaks down the five tenets of “Enlightened Hospitality,” including why you should put your team before your guests and why your vision should be about inclusivity and growth rather than just winning awards.

 

Service is Psychology: 3 Leadership Ingredients for Beverage Brand Growth

Nicolas Medicamento, founder of NM Coaching & Consulting, breaks down the three essential ingredients for beverage brand leadership success in the bar and spirits world. Drawing from his experience at world-class institutions like The Savoy and The Dorchester, Nicholas explains why Awareness, Connection, and Systems are the keys to scaling a sustainable brand.

 

The On-Premise Playbook: A Guide to High-Value Bar Partnerships

In a crowded market with more brands than ever, the old rules of the “on-premise” are being rewritten. Chris Maffeo, founder of Maffeo Drinks, delivers a masterclass at Bar Convent Berlin on the reality of building brand-bar relationships that actually last. Move past “PowerPoint theory” and discover why big brands can no longer “own” bars and why credibility is the new currency for bartenders.

 

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