In his presentation at Bar Convent Brooklyn, Nick Papanicolaou, CEO of No Sleep Beverage, broke down the new models that are being used by entrepreneurs to build successful beverage alcohol brands. Papanicolaou touches on the traditional brand-building methods while also acknowledging the consumer experience, packaging innovation, and the creation of an in-house tasting agency.
In his presentation at Bar Convent Brooklyn, Chris Hofbauer, Founder of Soley Beverage, discusses how beverage alcohol brands can find success through shared resources rather than building out everything internally. Hofbauer also discusses the main frameworks entrepreneurs must understand before building their brands.
In this presentation from Bar Convent Brooklyn, Luigi Ambrosi, Co-Founder & CEO of Cardenxe Sotol, discusses how beverage alcohol brands can make an impact on their consumers through authentic brand experiences. He discusses the importance of taking the look, feel, and experience of a product into account when building a brand.
In this presentation from Bar Convent Brooklyn, Allison Luvera, Co-Founder & CEO of Juliet Wine, discusses the three pillars of Juliet’s marketing model: culture, community, and change. Luvera discusses the importance of connecting with modern consumers around a common purpose.
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