In this video, Robert Weir, CEO of Maguey Exchange, dissects the foundation of the global agave spirits supply chain, spotlighting the plant at its core. He also reveals how regional and varietal factors drive the unique profiles of the agave spirits and how this variety can be comparable to wine and drive value.


In this video, Robert Weir, CEO of Maguey Exchange, dives into the production process of agave spirits step-by-step. Weir discusses the influence of traditional techniques on the final product and the implications for importers and brand owners.


In this final video from Maguey Exchange, CTO Tabitha Holbert examines the role of technology in fostering transparency and efficiency in the agave spirits supply chain, along with the potential for market growth.

More Resources on Agave & Tequila

Key Trends in the U.S. Tequila Market

Podcast Interview: Tequila Fortaleza

Podcast Interview: Tanteo Spirits

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