As more brands enter the market, it’s increasingly important for brands to understand the retail landscape to sell their product. In this presentation from Bar Convent Berlin, Chris Maffeo, Founder of Maffeo Drinks, reveals how to work with your distributor to create retail sales. Maffeo emphasizes the utility of understanding your distributors needs, as well as the needs of bars, restaurants, and consumers.


Each state in the U.S. regulates beverage alcohol in its own unique way and each major city in the U.S. has its own culture. When selling to retailers across the U.S., it’s important to take culture, demographics, and their specific needs into account. In this presentation from Bar Convent Berlin, Chris Ladas, Founder of XAL Consulting, uses Miami, Las Vegas, and New York as examples of how different regions can require different approaches in order to make sales.

More Resources on Retail Trends and Strategies:

Park Street Newsletter

A Better Way To Think of Beverage Alcohol Sales

Rethinking Channel Strategy Post-Pandemic

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