In 2025, the beverage alcohol industry continued to navigate a dynamic landscape marked by tariff disruptions, distributor shifts, and evolving consumer preferences. As events unfolded, industry players adapted their strategies to meet the new challenges. To close out the year, Park Street University looked back at some of the top-performing blogs, podcasts, and videos of 2025.
Top Park Street Blog Posts of 2025
Alcohol Beverages, Products & Brands Launched in 2025
Park Street University compiled the latest product rollouts and innovations across the beverage alcohol industry with a comprehensive roundup of new SKUs launched throughout the calendar year. (Source)
Tracking the Latest Updates on Beverage Alcohol Tariffs
The global beverage alcohol industry entered a new era of trade complexity in 2025. Threats of new beverage alcohol tariffs and other tariffs affecting supply chains and market access created challenges with the potential to impact everything from glass bottle sourcing to finished product distribution. (Source)
Mid-Year Roundup of Mergers and Acquisitions in 2025
Despite sustained high interest rates, the first half of 2025 demonstrated resilience in beverage alcohol mergers and acquisitions activity, with 31 significant transactions reshaping the industry landscape. Strategic consolidation accelerated as major players divested non-core assets while simultaneously pursuing targeted acquisitions in high-growth segments. The period was marked by aggressive portfolio optimization and strategic expansion. (Source)
Top Ten States for Tequila Sales
Tequila continued its remarkable growth trajectory as agave-based spirits cemented their position as one of America’s fastest-growing spirits categories. The latest data from Beverage Information Group revealed that the U.S. consumed an impressive 31.3 million nine-liter cases of tequila in 2024, representing substantial growth in this dynamic category. (Source)
How Nosotros Tequila & Mezcal Navigated the RNDC CA Disruption and Returned to Growth
This case study examined how Nosotros Tequila & Mezcal successfully navigated its partnership with Park Street to maintain its market presence in California following RNDC’s abrupt exit. Nosotros utilized Park Street to maintain customer relationships and achieve immediate growth during a challenging transition period. (Source)
Top Podcast Episodes of 2025
What RNDC, Breakthru & Winebow Want from Spirits Brands in 2025
In 2025, the spirits distribution landscape became increasingly competitive, with traditional powerhouses such as RNDC, Breakthru, and Winebow facing new market pressures, while brands struggled to secure distribution partnerships in an oversaturated environment. Emmett Strack sat down with some of the country’s top distributors to uncover how they viewed the current state of the industry and what brands needed to do differently to attract their attention. (Source)
Beverage Alcohol Distribution 101: What Today’s Brands Need to Know— What’s Trending
In this special collaboration episode, Park Street Insider host Emmett Strack teamed up with Business of Drinks co-hosts Erica Duecy and Scott Rosenbaum to decode the distribution tier for beverage alcohol brands. This episode takes a deep dive into what brands need to know to successfully navigate the complex distribution landscape and shares the strategies that separate those who break through from those who get left behind. (Source)
Teremana Tequila CEO Richard Black— What It Takes
When Dwayne”The Rock” Johnson and his team of co-founders partnered with industry powerhouse Mast-Jägermeister, they broke records, becoming the fastest premium spirits brand in U.S. history to reach one million cases. CEO Richard Black revealed how he leveraged years of industry expertise to transform Teremana from a startup into a global phenomenon in just five years. (Source)
The Top Beverage Alcohol M&A Deals of 2024: Unpacking Investors’ Strategic Playbook
Host Emmett Strack sat down with Ryan Lake, Managing Director of Arlington Capital Advisors, to decode the year’s most consequential deals. Together, they unpacked how industry heavyweights repositioned themselves for growth, why certain categories attracted premium valuations, and what these moves signaled about the direction of the spirits business. (Source)
Simon Ford on Growing Fords Gin from Startup to Brown-Forman Acquisition— What It Takes
Over the 2010s, Fords Gin transformed from a bartender-driven startup to a cocktail culture staple, securing a key position in Brown-Forman’s prestigious portfolio. Co-founder Simon Ford discussed his journey working alongside major spirits industry brands before founding Fords Gin and revealed how he combined marketing expertise with his extensive bar world relationships to create a brand that caught Brown-Forman’s attention. (Source)
Top Park Street University Videos of 2025
What to Look for in a Strategic Partnership in Beverage Alcohol
At Bar Convent Berlin, Brian Rosen, Founder of InvestBev, discussed what brands should look for to form a successful strategic partnership in the beverage alcohol industry. Rosen dissected what to expect from a strategic partner and how to prepare a brand to fulfill its side of the partnership. (Source)
818 Tequila’s 3 Pillars of Brand Building
At Bar Convent Berlin, David Yan Gonzalez, Director of Tequila Operations at 818 Tequila, presented his three pillars of brand building for beverage alcohol brands. Gonzalez emphasized the importance of innovation, style, and execution, highlighting how these elements contributed to the success of Kendall Jenner’s 818 Tequila in a crowded market. (Source)
A Look at the Current Alcohol Distribution Landscape
Andres Correa, Content Specialist at Park Street, examined the current U.S. alcohol distribution landscape and broke down the three-tier system, major trends in distribution, and the country’s leading alcohol wholesalers. (Source)
Building a 200K-Case Alcohol Brand Without Big Money
In this raw Bar Convent Brooklyn 2025 session, John King, the founder behind America’s fastest-growing pickle shot, revealed how he built his alcohol brand and turned $40,000 into 250,000 annual cases. (Source)
U.S. Alcohol Industry 2025: Trends in Distribution and M&A
In this exclusive Bar Convent Brooklyn 2025 presentation, Stephanie Schneider Ghosn, Senior Manager of Marketing & Content at Park Street, revealed the shifts transforming the U.S. alcohol industry. From distribution wars to mergers and acquisitions, she covered what every professional in the alcohol industry needed to know. (Source)
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