The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


Diageo to buy Casamigos for up to $1 billion

Diageo to buy Casamigos for up to $1 billion

Spirits giant Diageo finalized a deal this past week to buy George Clooney’s Tequila brand Casamigos in an effort to increase their exposure in the tequila market. The deal is for $700 million up front with up to $300 million to be paid over 10 years based on...

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Control State results for May 2017

Control State results for May 2017

In May, 9 liter spirits case sales grew by 3.7 percent in control states compared to May 2016, solid growth for the month. Spirits volume grew 2.6 percent, improving on April’s 2.4 percent Many states had a strong month, exceeding their 12 month trends, including:...

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Rosé is chill

Rosé is chill

Frozen rosé, also known as frosé, is becoming one of the fastest growing cocktails of choice at high end drinking spots throughout Manhattan. Demand has gone through the roof this summer with the heat ramping up that some establishments say they are having trouble...

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Americans turning to the hard stuff

Americans turning to the hard stuff

Alcohol consumption data for 2016 is in and Americans are definitely turning to the bottle. American consumers overall drank 3.5 million fewer nine-liter cases of alcohol overall in 2016 than they did in the year prior, with total consumption down slightly to just...

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Natural wine takes hold

Natural wine takes hold

Natural wine is all the buzz these days, although surprisingly most people have no idea what really constitutes “natural” wine. Natural wine doesn’t have a specific definition. In short, natural wine is more of an ideology rather than a specific process. A natural...

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Alabama approves increase to liquor markup

Alabama approves increase to liquor markup

The Alcoholic Beverage Control Board recently approve an increase of 5 percentage points in the markup on liquor. A move that will add about one dollar to the price of a $30 standard liquor bottle. The three-member board approved the increase with no dissent, the new...

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