The beverage alcohol industry and spirits market face challenges in 2025—from market saturation and rising launch costs to talent retention crises and investor skepticism. At Bar Convent Brooklyn this summer, leading industry experts tackled these critical issues head-on, sharing hard-won insights that separate successful brands from the countless casualties littering the competitive landscape.
How to Find White Space in the Crowded Alcohol Market
This essential Bar Convent Brooklyn session from Maria Pearman, CPA, Partner at GHJ, reveals proven strategies for identifying white space in the alcohol market. Pearman discusses the opportunities for launching successful alcohol brands despite industry challenges.
Velocity Over Volume: The Investor’s Guide to Alcohol Brand KPIs
Connor McKenna, VP of Portfolio Management at Pronghorn, reveals key alcohol brand financial KPIs that investors truly care about—and how to fix the “leaky bucket” draining your brand’s cash flow. Learn how to transform from a passion project into a scalable, investment-ready business.
The Keys to Building a Beverage Alcohol Team That Lasts
Allison Langhoff, Co-Founder, A&J Partners, uncovers the keys to building a beverage alcohol team that lasts and the staggering hidden cost of 50% annual employee turnover in the alcohol industry. Learn how to transform your hiring, onboarding, and training processes to boost productivity by 50% and retain your most valuable asset: your people.
What It Really Costs to Launch a Spirits Brand in 2025
Brian Rosen, CEO of InvestBev Group, delivers a wake-up call for beverage entrepreneurs about the costs of launching a spirits brand. With 50+ years of family industry experience, Rosen breaks down why $1M is the new baseline for success—and how to survive the brutal distribution shakeout, consumer apathy, and capital drought of 2025.
More Resources on Finance and M&A
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Our Guide to Mergers and Acquisitions in 2025 So Far
How to Find Rewards in Your Beverage Alcohol Finance Strategy