As we navigate 2025, successful brands are those that can decode emerging trends, adapt their strategies in real-time, and build authentic connections with increasingly sophisticated consumers. From the data-driven insights reshaping on-premise sales to the AI-powered forecasting systems predicting the future of drinking culture, industry leaders are leveraging both cutting-edge technology and grassroots tactics to stay ahead of the curve. The following collection of presentations from Bar Convent Brooklyn 2025 offers a comprehensive look at the strategies, tools, and mindset shifts that are defining success in today’s beverage landscape.

The Top Trends Driving On-Premise Sales in 2025

In this data-packed Bar Convent Brooklyn 2025 session, Drew Hummel, Director of BevAl Vertical at NielsenIQ, reveals the five seismic shifts reshaping U.S. on-premise sales – and how brands can capitalize.

Diageo on the Future of Drinking and Macro Trends

In this presentation, Jim Ruane, SVP of Marketing at Diageo, reveals how 160 million global conversations analyzed by Diageo’s AI-powered Foresight System are predicting the next era of drinking culture. Discover the five seismic trends redefining alcohol – from “neo-hedonism” to AI-powered brand experiences – and how brands can adapt.

Alcohol E-Commerce Blueprint: Maximizing Your Online Presence in 2025

Connor Pelcher, Brand Partnerships Director at Flaviar, reveals how leading spirits brands are achieving 35% YoY alcohol e-commerce growth despite industry headwinds. Discover data-backed strategies from Flaviar’s 5M+ sampling program and leverage strategies to maximize your online presence.

4 Tactics for Defining Your Target Beverage Alcohol Customer

In this Bar Convent Brooklyn 2025 session, Michelle Ivey, Co-Founder of 11C & Co, reveals guerrilla tactics to decode your ideal beverage alcohol customer—without a market research budget. Learn how scrappy beverage startups use stealth bar reconnaissance, social media sleuthing, and “Trojan horse” surveys to validate products before launch.