While many nationwide trends continue to take shape, the beverage alcohol industry in the U.S. is still regulated by the 50 individual states, each with its own unique culture. Therefore, it’s necessary to take a look at each state individually to identify key trends before entering each market. Below is a comprehensive review of category trends, rising subcategories, and the top overall brands in the state of Florida, according to the latest data from Beverage Information Group.

Categories in Context 

Beer was the top category in Florida again in 2021 with 175.5 million cases sold. Overall, beer volumes grew 4.2% from 2019 to 2021. Most of the growth in beer is currently driven by hard seltzer, according to data from IRI.

Wine followed with 28.5 million nine-liter cases sold and spirits sold 20 million cases. However, wine was the slowest growing category in the two years from 2019 to 2021, only adding 326,000 cases in that period. Spirits were the fastest-growing category in the state with a 6% category growth from 2019 to 2021. 

How Subcategories Performed

While the wine category struggled to see growth, sparkling wines and champagne saw solid year-over-year growth at 6.7%. Currently, this subcategory only accounts for about a 6.9% share of total wine in the state, representing plenty of room for growth. Table wine led all wine subcategories, accounting for 92% of total wine. 

The top distilled spirits subcategories in Florida were vodka, rum, American whiskey, cordials, and tequila. Though vodka led all subcategories, it saw a 1.2% drop in case volumes in 2021 compared to the previous year. 

The fastest-growing subcategories were tequila, which saw 7.9% growth year over year, and prepared cocktails with 6% growth. While tequila is currently a top-five subcategory in the state, prepared cocktails only accounted for about 5% of the distilled spirits market share. 

Top Brands in the State

Vodka represented almost half of the top 20 brands in Florida, led by Tito’s Handmade Vodka, Smirnoff, and New Amsterdam in the top five. Rum brands Bacardi and Captain Morgan were the remaining two at the top.

Though American whiskies represented the top whiskey subcategory, the top whiskey brand in the state was Crown Royal Canadian Whisky. Jack Daniel’s and Fireball also cracked the top ten brands in the state. 

Jose Cuervo represented the only tequila brand in the top 20 brands and Jose Cuervo RTD represented the only prepared cocktail on the list.