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Wine did well over the Labor Day Weekend

Labor Day was a successful holiday for Wine with dollar sales growing slightly more than 2.5 percent compared to last year. On-trend segments continue to be strong contributors to the overall Wine market’s success. Rose, both table and sparkling, grew by just under 7 percent in dollar sales, with Sparkling Rose showing solid gains of 11 percent.

Canned Wines faired best growing by a whopping 62.2 percent in dollar sales. The Ready-to-drink (RTD) trend continues its steady growth to prominence with Wine-Based Cocktails also performing extremely well, growing by 40 percent compared to last year.

Source: Neilsen September 2019