Rare whiskey has been up 40 percent in value in the past year, with more than 66 million nine liter cases sold in the U.S. This is approximately a 580 percent increase in value with 47 million more cases sold when comparing to whiskey statistics a decade ago. The trend has been driven by the uber-rich celebrities and billionaire CEOs and celebrities in the U.S. Not only is the demand for whiskey reaching new levels in the United States, but this premium product is currently taking over the market throughout Asia, as well.  

Source: WSWA Smart Brief, March 2019

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