On the latest episode of the Park Street Insider Podcast, Emily Pennington sits down with Kat Hantas, Co-Founder of 21 Seeds Tequila, to discuss the brand’s meteoric rise and recent sale to Diageo. The two will dive into how Hantas used her personal experience to craft a brand that appealed to a previously overlooked consumer base. Listeners can expect to learn about 21 Seeds route-to-market strategy, how they utilized digital marketing to connect with their consumers, and why their brand identity made them an attractive acquisition for Diageo.

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