July 24, 2013
Voli Vodka, maker of the world’s first line of low calorie fruit and fusion flavored vodkas, is pleased to announce a new executive management team and updated go to market strategy.
Voli is proud to announce the appointment of Mr. Jorge Gutierrez as Chief Executive Officer. Mr. Gutierrez has excellent distributor relationships and over two decades of experience in the alcoholic beverage sector, including executive positions at Whyte & Mackay, Roberto Cavalli Vodka and Bacardi. Mr. Gutierrez, will oversee the dynamic in-house sales and marketing operation. The national sales team will be headed by its newly named EVP National Sales Director Lee Strader who will report directly to Mr. Gutierrez. Strader brings more than 30 years of industry experience to the company. After an extensive market evaluation, Voli has selected Park Street’s industry-leading solution to provide importing, back-office, and enterprise resource planning services.
With internationally acclaimed recording artist Pitbull (Armando Christian Perez) as a major shareholder and endorser, Voli has demonstrated strong popularity among critics and consumers alike. The combination of the new management team and go to market strategy is designed to accelerate the company’s growth.
“The stakeholders are enthusiastic about the recent enhancements to our business and our association with Park Street,” says Mr. Gutierrez. “Voli has clearly demonstrated how category innovation and great product combined with a talented partner in Pitbull can lead to breakthrough sales. We look forward to driving the growth of the brand.”
About Voli Vodka
Voli Light Vodkas are the first and only line of low calorie fruit and fusion flavored vodka. Voli is available in five flavors – Raspberry Cocoa, Expresso Vanilla, Orange Vanilla, Lemon and Original. Voli Light Vodkas are hand crafted in Cognac, France and feature a delicate blend of the finest multi-distlled wheat vodka, pure spring water and natural flavors. www.volispirits.com
About Park Street
Park Street is a technologically-driven provider of alcoholic beverage importing, back-office, and enterprise resource planning solutions. Services include, among others, logistics management, order fulfillment, regulatory compliance, accounting, distributor customer service, data management, working capital, and more. www.parkstreet.com
Source: Baddish Group