In this spirits industry deep dive from Bar Convent Brooklyn 2025, industry leaders revealed the consumer-driven trends and strategic insights reshaping the alcohol landscape. From the global moderation movement and authenticity’s role in brand success to the explosive growth in fruit liqueurs and the evolving American whiskey market, these presentations deliver data-backed analysis on the forces driving today’s most significant category shifts.
How Moderation is Reshaping Alcohol Consumption with Diageo’s Claire Warner
In this presentation from Bar Convent Brooklyn 2025, Claire Warner, Diageo’s Head of Advocacy, reveals how the global moderation movement is reshaping alcohol consumption, driven by longevity, community, and multisensory experiences.
Teremana Tequila CEO on Why Authenticity Wins in a Crowded Market
Richard Black, CEO of Teremana Tequila, reveals how authenticity drives success in the booming billion dollar tequila market—even as 61 new brands flood the space. Discover why 86% of consumers now choose purpose-driven spirits, and how Teremana’s philosophy is reshaping the category.
Where Does American Whiskey Go From Here?
Seth Benhaim, Founder of Badwater Brands, cuts through the noise to reveal the real state of American whiskey—from 14.3 million aging barrels in Kentucky to 5% premium growth opportunities.
Why Fruit Liqueurs Dominate Drink Menus in 2025
Andrew Merinoff, CEO & Co-Founder of Chinola Fresh Fruit Liqueurs, reveals how liqueurs became the secret weapon behind today’s most innovative cocktails – with 10%+ sales growth and top-3 menu placement.
More Resources on Beverage Alcohol Trends
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Beverage Alcohol Industry Forecast in U.S. and Around the Globe
Mergers & Acquisitions for the First Half of 2025 in the Beverage Alcohol Space