The rise in low and non-alcohol drinks have led brands to create new products in their category. Brands have started to release more premium level products in order to attract more consumers. Fruit-infused beer is one of the five emerging alcoholic trends that are likely to continue into 2020. Brands have been successful in adding ingredients such as peach flavor and elderflower flavor to beers which offer a ‘crossover’ option to those who are not a fan of beer’s natural taste. Ready to drink cocktails have grown in popularity due to the low alcohol, low sugar, and natural ingredient options.
Source: FoodBev Media July 2019