In the wake of the pandemic, on-premise sales have been deemphasized, allowing e-commerce to occupy a larger role in the consumer landscape. In the latest video from Park Street University, Devaraj Southworth, CEO and co-founder of Thirstie, takes a look at how brands can adapt to this new market by embracing the e-commerce space.
Devaraj touches on how e-commerce works to offer a significant speed to market edge that’s currently underutilized by many brands held up on third party platforms. Southworth also discusses the benefits of prioritizing on-site check outs and expands on how e-commerce data can be collected and leveraged to effectively sell to clientele.
“Millions of dollars are being lost every year by alcohol brands that are moving too slowly in a rapidly evolving space” says Southworth.