Regardless of the size of your company, your first item of business to get up and running is to make sure you complete all of the legal requirements for starting a beverage alcohol company. The reality of managing compliance in a highly regulated industry like beverage alcohol can, however, put added pressure on smaller companies with less resources.

In this talk, Donna Hartman, General Counsel for The Connacht Whiskey Company, shares the legal and regulatory steps you should take to avoid technical potholes as your business grows. Hartman covers everything from partnering with distributors to protecting your intellectual property.

“Understand the laws and regulations at the federal level and the state level,” says Hartman. “That’s the most important thing to do because otherwise you may lose the ability to actually conduct your business.”