The rate of hard seltzer continues to grow rapidly due to a result of new brand entrants, as well as a boost in marketing support. In 2019 alone, hard seltzer has reached triple digits in category growth rates with “+201% year-to-date and +200% in the last four weeks” (source).
In the current U.S. markets, the largest brands of hard seltzer are in less than 75% distribution. With more brands entering the hard seltzer category in 2020, we expect that growth rates will continue to grow and remain in the triple digits.
Source: WSWA, October 2019