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The Canned Wine Trend

The popularity of canned wine has spiked and is now in demand year round. Its easy drinking style, convenient packaging, and value are enticing consumers to purchase cans and have made it one of the fastest growing forms of alternative wine packaging on the market. According to Nielsen, canned wine sales have surpassed $69 million in the past year, totaling 739,000 cases in retail outlets. Canned wines are very popular in the outdoor and active sport scene and growing popularity in big cities. Residents in big cities are purchasing caned wines for portion size to have at home or outings around town. Their portable and recyclable packaging makes them more park, beach, and festival friendly.

Source: Wine Spectator May 2019