The number of consumers willing to go back to on-premise have plateaued in the US as visitation to bars and restaurants has been flat for three weeks, according to the latest Nielsen CGA data to August 5. Although 82% of those returning to the on-premise felt satisfied with their visit, Nielsen CGA suggested on-premise operators might consider highlighting safety and hygiene practices to appeal to consumers staying home out of concern. Additionally, take out and delivery orders have remained popular and have not declined as on-premise reopens.
“Venues are in a period of experimentation; finding ways to maximize capacity and encouraging more consumers to return, while counterbalanced by measures to protect consumers and themselves from rising infections and the threat of re-enacting shelter in place restrictions,” writes Nielsen CGA.
Source: Nielsen CGA Report for Week Ending August 5