As the UK beverage alcohol landscape undergoes significant transformation, understanding emerging consumer behaviors and category dynamics is critical for industry success. These two comprehensive presentations offer essential insights into the forces reshaping Britain’s drinks market, from the broader demographic shifts driving moderation trends and occasion-based consumption patterns to the explosive growth potential within specific premium categories.

UK Beverage Alcohol Trends in 2025: Moderation, Occasions, and the Gen Z Shift

In this data-rich presentation, Luke Tegner, Director of Consulting at IWSR, breaks down the key UK beverage alcohol trends every brand, retailer, and on-trade operator needs to know. Discover how shifting occasions are moving consumption earlier, why RTDs are the standout growth category in a challenging market, and how to engage with the critical Gen Z demographic.

Tequila and Mezcal in the UK: Analyzing a Premium Growth Market

The Agave spirits category, including tequila and mezcal, is one of the most dynamic and fast-growing segments in the global beverage alcohol market, and the UK is poised to be its next success story. In this presentation, Jon Hepplestone, Advocacy & SIP Manager at Pernod Ricard UK, breaks down the data, consumer trends, and actionable strategies to help your business benefit from this rising opportunity.