The number one factor known to drive consumer visitation is based on the quality of food and drinks offered at bars and restaurants. However, Thanksgiving is the most valuable occasion for the category of still wine.
According to Nielsen CGA, 44% of fine diners choose to drink wine with their meal because it complements their food. On the other hand, 39% of consumers in the U.S. choose to drink wine over spirits, beer, cocktails, and soft drinks during the period of Thanksgiving.
Source: Nielsen CGA, November 2019